Start with your brand
Think about how you want visitors to feel when they arrive. Calm, energised, welcomed or impressed. A good signature scent supports that feeling instead of competing with it.
Think about your space
A hotel lobby, a fashion store and an office each need something different. The size of the space, how long people stay and how busy it gets all shape the right choice and how strong it should be.
Test before you decide
Try a small number of options in the real space, at different times of day. Ask your team and regular visitors what they notice. The best choice is often the one people describe without being asked.
